Agency: The Hallway
Client: Great Wall Motors
Media: Digital & Print
Approach: Full CGI
Our brief was to create a virtual space that would showcase the car in front of a huge LCD screen projecting a unique abstract pattern. Scale was also an important feature of the visual, so we knew that CGI was the way to go. With no real-world production limitations, we were able to create an expansive and immersive space that truly captured the essence of the Great Wall Motors Hybrid EV Range.